The First Halal Vending Machines in Japan Brought by a Nation!
The Embassy of the Republic of Indonesia in Tokyo, together with the Indonesian Ministry of Trade, Bank Indonesia, Bank BNI, Garuda Indonesia, Pertamina, and the ASEAN Japan Centre, officially inaugurated the Indonesia Halal Vending Machine at the Embassy on Monday, June 12, 2023.
This initiative aims to promote and brand Indonesia as the global halal hub by the year 2024. The launch of the vending machine marks an innovative step towards increasing the market presence of Indonesian products and strengthening the relationship between Indonesia and Japan.
Increasing Awareness of Indonesian Halal Products in Japan
During the inauguration ceremony, Mr. John Tjahjanto Boestami, the Deputy Ambassador of the Republic of Indonesia to Japan, expressed that the introduction of Indonesia Halal Vending Machines in Japan is an innovative approach to enhance the marketing of Indonesian products, ensuring broader recognition within the Japanese community.
Notably, this vending machine is the first of its kind in Japan to exclusively promote products from a single country, making it a unique platform for Indonesian businesses to showcase their halal offerings.
Placement of Vending Machines
The halal vending machines are planned to be strategically placed in bustling locations, including city centers, mosques, and shopping malls across Japan. By reaching consumers in high-traffic areas, the vending machines aim to provide convenient access to a variety of Indonesian halal products, catering to the needs of Muslim residents and tourists in Japan.
Nation Branding and the Indonesian Halal Hub
Didi Sumedi, the Director General of National Export Development at the Indonesian Ministry of Trade, emphasized that the marketing of Indonesian halal food and beverages in Japan through the Indonesia halal vending machine is a crucial component of Indonesia’s national branding strategy.
This initiative aligns with Indonesia’s vision of positioning itself as the global halal hub by 2024, showcasing the country’s commitment to producing high-quality halal products and services.
Commemorating 65 Years of Diplomatic Relations
The launch of the Indonesia Halal Vending Machine in Tokyo serves as part of the commemorative activities marking the 65th anniversary of diplomatic relations between Indonesia and Japan. This milestone celebration reinforces the mutual goodwill between the two nations and strengthens their diplomatic ties across various sectors.