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The Vegetarian & Vegan Search App “Happy Cow” is Officially Make Inroads Into Japan!

Happy Cow – the world’s largest vegetarian and vegan restaurant search app, has executed the exclusive agency agreement in Japan with Freefrom, Inc.

Freefrom Inc. (Headquarter: Taito-ku, Tokyo, Representative: Hiroto Yamazaki), a leading company that conveys Japanese vegetarian and vegan information to the world, has executed the exclusive agency agreement in Japan with “HappyCow” (Headquarter: the U.S., Founder & CEO: Eric Brent), the world largest vegetarian and vegan search app on April 4, 2020.

According to the Japan Tourism Agency*, foreign vegetarian and vegan tourists to Japan is about 6% of all, approximately 1.9 million as of 2018. The market size (estimated annual food and beverage expenses) is more than 60 billion yen. Furthermore, Japanese vegetarians and vegans are estimated at 4% (reference value), thus it is a market that is expected not only for tourists visiting Japan but also for Japanese residents.

Vegetarians and vegans population worldwide are growing about 1% annually and are expected to continue to grow.

*A Restaurant Guide For Vegetarians and Vegans (in Japanese)

Specifically, the agreement will cover :
1, The advertising agency for HappyCow
2. Restaurant registration support on HappyCow
3. Feature article and video production in cooperation with HappyCow
4. Introducing vegetarian and vegan menus

About HappyCow

HappyCow is the world’s largest vegetarian and vegan restaurant search app based in the United States that was born in 1999. As of April 6, 2020, there are 123,677 restaurants listed and 2,329 of them are located in Japan (1.8% of the total), reaching an annual PV of approximately 70 million. It is the app that has a great influence on vegetarian and vegan visitors to Japan.

Comment From Eric Brent, the Founder & CEO of HappyCow

“As Japan is one of the top ten most popular countries explored on HappyCow, so we’re excited to have a new local partner, Freefrom, Inc., to help us to connect better with restaurant owners and improve the coverage we have in the country.”

Freefrom Inc. (CEO: Hiroto Yamazaki)

■About Freefrom, Inc.
Representative: Hiroto Yamazaki
Address: Koumi Building 3F, 1-16-8 Kaminarimon, Taito-ku, Tokyo, Japan
Date of Establishment: September 2019
Capital: 1 million yen
Business description: Official Japan liaison of the vegetarian/vegan restaurant search app “HappyCow”, operating the integrated vegetarian inbound platform “vegmate 素伴”, support foreign business development in Japan (Green Monday, OmniPork), support the branding of domestic business and overseas expansion.

■About Food Diversity Inc.
Representative: Akihiro Shugo
Address: Koumi Building 3F, 1-16-8 Kaminarimon, Taito-ku, Tokyo
Date of Establishment: September 2014
Capital: 9 million yen
Business description: Management of platform “”, management of HALAL GOURMET JAPAN, management of HALAL EXPO JAPAN and Multicultural Society EXPO, seminars and lectures, consulting services