WITEX & Japan: Shared Vision for Muslim-Friendly Travel
As Muslim-friendly tourism continues to flourish worldwide, Malaysia is preparing to host two landmark events: the World Islamic Tourism & Trade Expo (WITEX 2025) and the World Cultural & Arts Festival (WCAF 2025). From 22–24 August 2025 at the Sunway Resort Hotel, Selangor, these events will unite governments, businesses, investors, and the public under one roof to explore opportunities in the rapidly expanding Islamic tourism economy.
A Gateway for Muslim-Friendly Tourism & Business
WITEX 2025, formerly known as AITEX, is now positioned as a truly global platform. With the theme “Empowering the Future of Islamic Tourism and Trade through Culture and Innovation”, the expo will feature over 150 booths showcasing tourism boards, travel agencies, airlines, halal lifestyle brands, and cultural delegations from ASEAN, BRICS, and beyond.
Key highlights include:
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World Islamic Tourism Conference (22–23 Aug), bringing scholars, policymakers, and industry leaders together to address post-pandemic tourism, digital innovation, and halal culinary tourism.
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Ministers & CEOs Summit (24 Aug), where leaders from countries including Malaysia, Indonesia, Spain, Maldives, and Egypt will explore investment, certification harmonization, and sustainable destination management.
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Tourism Investment Asia, designed to connect investors with projects across Asia, the Middle East, and Africa.
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B2B Networking Sessions linking global buyers with Islamic lifestyle businesses and tourism operators.
A Cultural Celebration for the Public
Alongside trade and policy discussions, WCAF 2025 offers a vibrant cultural showcase. Visitors can enjoy national pavilions, traditional performances, halal culinary demonstrations, and Muslim-friendly travel deals such as Umrah packages, heritage tours, and eco-cultural escapes. To further engage the public, the event also features lucky draws, airline vouchers, and the prestigious World Islamic Tourism & Trade Awards Night (25 Aug) celebrating excellence in Islamic tourism and cultural diplomacy.
A Shared Vision with Muslim-Friendly Japan
The rise of Muslim-friendly tourism is not limited to Malaysia. In Japan, halal-focused initiatives such as the Halal Travel Japan Planner—powered by AI and backed by the extensive Halal Media Japan database—are helping Muslim travelers plan seamless itineraries across Japan. Together, these efforts reflect a global shift toward inclusive, culturally respectful tourism that caters to the growing needs of Muslim travelers worldwide.
As Malaysia hosts WITEX and WCAF in 2025, and Japan continues expanding its halal travel ecosystem, Muslim travelers, residents, and businesses have more opportunities than ever to connect across borders. Whether you are exploring halal culinary tourism in Malaysia or experiencing authentic Japanese hospitality with prayer-friendly facilities, the message is clear: the future of travel is Muslim-friendly, innovative, and global.
Event Details
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Event: WITEX 2025 & WCAF 2025
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Date: 22–24 August 2025
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Venue: Sunway Resort Hotel, Bandar Sunway, Selangor, Malaysia
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Admission: Free for public visitors
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More info & registration: www.witex.my
