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Japan’s first business association in Ninohe City, Iwate Prefecture declares food diversity

On 24th January 2020, NinoheCity of Iwate Prefecture, JAPAN held a Press Conference to announce their project in The Food Diversity Declaration. The event, which was held in Gonpachi Nishiazabu restaurant was attended by 40 media companies. Together with the representatives from Ninohe City, Iwate Prefecture, JETRO and the regional companies who are applying vegan and halal products held the event and gave a speech.

Our company, Food Diversity Co., Ltd. acted as a consultant and co-organizer to support the realization and promotion of the project.

The ‘Ninohe Food Diversity Declaration’ aims to the global expansion of local food and to accommodate the increasingly growing number of foreign visitors to Japan. Additionally, it also aims to introduce the food diversity concept among local companies in order to be chosen as the ‘Tokyo 2020+1 City”. The effort is based on the concept of “SDGs” (Sustainable Development Goals) and “No one will be left behind” set forth by the United Nations last year.

Mr. Kosuke Kuji, the Tokyo University of Agriculture Guest Professor and also President of one company in Ninohe City, Iwate Prefecture, on his speech, mentioned that when he had a visit Africa, it was very common to find halal or vegan products in the supermarket. Meanwhile, it is still a very new concept for Japanese people.

The project itself at this moment is focusing on the realization of halal and vegan products, and I will highlight the halal product for this article.

The participating company that is applying Halal certificate is Kuji Farm, the product is called Uredori (high-quality chicken meat), and they have been selling since 2018. The chickens are reared in completely separated areas from other livestock.

On that day, the chef of Gonpachi Nishiazabu restaurant prepared charcoal grilled chicken using ‘uredori’ and I was lucky enough to have a chance to give it a taste. The chicken was so tender and juicy and it tasted so nice. You can tell the difference with other chicken meat. The menu using halal ‘uredori’ will be launched in the restaurant soon and I definitely recommend you to come and have a taste.

Press conference

Vegan sushi (provided by Gonpachi Azabu)

Halal Uredori (provided by Kuji Farm Co., Ltd.)

Vegan Nambu Senbei (courtesy of Komatsu Seika)

Vegan sake (provided by Nanbu Bijin Co., Ltd.) ※Not halal