This post is also available in: 日本語

Interviews with Exhibitors at Multicultural EXPO 2019

We will report what is going on at the front line of countermeasures for the 2020 issue through the interviews with exhibitors at Multicultural EXPO 2019 held in Asakusa in November 2019.

Corporate intelligence
Company name USOUQ Inc.
Company overview Dates importer
Head office location 942 Win Aoyama, 2-2-15 Minamiaoyama, Minato-ku, Tokyo
Contact person Yamada Takafumi
TEL 03-6869-2365
Message / benefits to buyers and visitors As one of the hospitality for inbound (vegetarian, vegan), we offer dates, dates syrup, dates paste products as well as the food tasting. Date syrup and date paste are attracting attention from all over the world as a natural vegetable sweeteners and umami ingredients instead of refined sugar. Please drop in at our booth to look for ideas at this opportunity. We look forward to meeting you!

①Please tell us something about your company and products.

Our dates have a plump and soft texture with an elegant sweetness imported from UAE, which is popular in more than 53 countries around the world. It is also loved by foreigners living in Japan. Please taste the elegant sweetness of this additive-free Arab Royal Warrant dates.
Date syrup and date paste are widely used, from food manufacturers to restaurants, as a natural sweetener instead of refined sugar and mirin. Please come to taste while talking about the case studies.

②Why you started to venture into the food diversities?

Dates has become a popular product for buffets at overseas accommodations that is loved by Muslims, vegetarian, and vegan. Meanwhile, it doesn’t available yet in Japanese accommodations.
Furthermore, there is also a growing need on meals that is free from refined sugar or food additives, however it is still uncommon to use dates as an alternative natural sweetener or umami ingredient. We would like more people to be able to have a delicious food experience with peace of mind by disseminating nutritious dates as one of the natural all-purpose ingredients.

③What is the best way to enjoy your products?

Dates: have a few grains when you want something sweet, when you are hungry and it will calm down your stomach. It is recommended to enjoy it together with coffee, tea, or Japanese tea.
Date syrup: enjoy it together with yoghurt, pancakes, Japanese or Western sweets. It also meets nice with soy sauce. Moreover, it can be used widely instead of sugar, mirin, cooking liquor, and umami seasoning.
Date paste: it can be used in curry, tomato sauce, smoothie, cake/bread dough, etc as a natural sweetness and umami ingredients that enhance the taste of each ingredients.

④What are your expectations for exhibiting at the Multicultural Expo 2019?

We would please to welcome you at our booth.
・Those who are looking for buffet ingredients for inbound and foreign residents.
・Those who are looking for natural sweet and umami ingredients that can be used for vegetarians and vegans.
・ Those who are looking for natural ingredients to replace refined sugar and umami seasonings.

⑤Where to purchase your products?

Can be purchased from natural food stores or the following sites and stores.
Seijo Ishii:
For business purpose:

On Multicultural EXPO 2019

By reinterpreting HALAL EXPO JAPAN, “Multicultural EXPO 2019 – Tomorrow of Japan – ” will come back to Asakusa for the first time in two years as an EXPO in which we can think about “eating, experiencing, and living” necessary for Japan to get ready for 2020 together with people from all over the world and learn what to do about not only foreign tourists visiting Japan but also immigrant foreigners.

Host: Multicultural EXPO 2019 Executive Committee
Dates: 10:00 – 17:00 on November 13 (Wed) and 14 (Thu)
Venue: Tokyo Metropolitan Industrial Trade Center Taito-Kan
Exhibitors: Halal-related business operators, vege and vegan-related business operators, local governments, regional revitalization organizations, and others.

※For any inquiries about taking part in the event and the EXPO itself, please visit our website.