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Gotemba: A City Where Mt. Fuji is Always by Your Side

Located just 90 minutes by bus from Shinjuku, Tokyo, Gotemba City in Shizuoka Prefecture sits at the base of Japan’s iconic Mt. Fuji. It is a unique area where a world-class shopping resort meets the serene history and culture of Japan. In this article, we introduce the charms of Gotemba, where you can enjoy both high-end shopping at one of Japan’s largest outlet malls and a relaxing time at a former Imperial villa.

Gotemba Premium Outlets: Japan’s Largest Shopping Resort with Mt. Fuji Views

One of the primary destinations for travelers visiting Gotemba is the Gotemba Premium Outlets. This expansive site features approximately 290 stores, ranging from luxury international brands to sports labels and Japanese select shops.

The most striking feature of this facility is the majestic view of Mt. Fuji visible from almost anywhere on the grounds. The view from the “Hillside” area is particularly breathtaking, and it is always buzzing with tourists taking photos between their shopping find.

To welcome travelers from all backgrounds, the facility is equipped with a Prayer Room. This allows visitors to enjoy their shopping day to the fullest without worrying about finding a place for prayer. Additionally, an increasing number of restaurants within the mall now offer vegetarian-friendly menus.

Chichibunomiya Memorial Park: Escape the Bustle and Feel Imperial History

A short distance from the excitement of the outlets lies a completely different, tranquil atmosphere. Chichibunomiya Memorial Park was formerly the summer villa of Prince and Princess Chichibu (the younger brother of Emperor Showa).

Inside the park, the thatched-roof main house, built in 1723, remains in its original form, offering a close-up look at traditional Japanese architectural styles. Visitors can enjoy the beauty of Japan’s four seasons: cherry blossoms in spring, lush greenery in summer, vibrant maples in autumn, and serene snowscapes in winter.

After a stroll through the meticulously maintained gardens, we recommend relaxing at the park’s cafe. Enjoying a menu focused on locally harvested vegetables or coffee and tea brewed with Mt. Fuji’s natural spring water—all while surrounded by the quiet atmosphere loved by the Imperial family—will surely become a special memory of your trip. The park also provides a prayer space for Muslim guests.

Your Local Travel Partner: Fujisan Gotemba/Hakone Tourist Information Center (Prayer Space Available)

Located right outside the Hakone Otome Exit of JR Gotemba Station, the Fujisan Gotemba/Hakone Tourist Information Center is a convenient hub for exploring the Mt. Fuji and Hakone areas.

The center offers a wealth of services for travelers, including sightseeing information, local souvenirs, bicycle rentals, luggage storage, and bus ticket sales. There is also a stylish cafe on-site and a rooftop terrace where you can take a break while admiring Mt. Fuji. With a prayer space installed for Muslim travelers, it is a reliable partner for your journey.

3 Must-Visit Restaurants in Gotemba Embracing Food Diversity

Gotemba is seeing a rise in establishments offering Halal and Vegan menus to welcome global travelers. Here are three highly recommended spots:

1.Kintokitei: Hearty Halal-Compliant Roast Beef Bowl

Savor a Muslim-friendly roast beef bowl at Kintokitei, located near the Gotemba Interchange. Using Halal-certified meat and prepared with dedicated utensils, this restaurant ensures everyone can enjoy Japan’s “Donburi” (rice bowl) culture with peace of mind. The tender, juicy meat is incredibly satisfying. You can order it as a single dish or as a set with flavorful Soba noodles. Enjoy a fulfilling meal for both the heart and soul while gazing at Mt. Fuji. Link to Instagram

2. Wakan Kissa Sakura: Soul-Warming Vegan & Halal Massaman Curry

The highlight of Wakan Kissa Sakura’s new menu is the Massaman Curry. The rich creaminess of coconut milk and the aroma of spices are sure to whet your appetite. This dish is both Vegan and Halal-friendly, as it contains no animal products or alcohol-based seasonings. The deep flavor, enriched by the sweetness of vegetables, allows people with different dietary habits to share the same delicious meal at one table. You can pair your meal with a set drink chosen from 21 original herbal tea blends to suit your mood. Link to Instagram

3. Hayato’s Cafe Inakoshi: Surprisingly Rich Vegan Gratin Lunch Set

If you are looking for a relaxing lunch in a calm atmosphere, head to Hayato’s Cafe Inakoshi. Attached to a local rice shop, this cafe is famous for dishes that highlight local ingredients. Their newly introduced Vegan Gratin is surprisingly creamy and rich, despite being completely dairy-free. The lunch set, which includes salad and soup, offers a high level of satisfaction and a premium Western-style dining experience that you wouldn’t believe is made entirely from plant-based ingredients. Link to Instagram

The Perfect Day Trip from Tokyo

Gotemba is a city where the spirit of “Omotenashi” (hospitality) thrives, meeting diverse needs—from experiencing the latest trends through shopping to touching the roots of Japanese history in a peaceful park, and ensuring everyone has access to safe and delicious food. On your next trip to Japan, why not plan a journey to Gotemba, where you can satisfy both your heart and your appetite under the watchful eye of Mt. Fuji?