A Milestone for Asia’s Plant-Based Scene is Coming to Tokyo This September

The international vegan spotlight is heading to Japan! From September 26 to 28, 2025, Tokyo Big Sight will host a groundbreaking plant-based event—ASIA VEGAN MICE 2025 in JAPAN.

Organized by the Japan Plant-Based Market Association and co-hosted with vegan-friendly nations like Taiwan and South Korea, this three-day gathering brings together Asia’s leading vegan innovators and enthusiasts to promote the growth of the plant-based movement from every possible angle.

What is ASIA VEGAN MICE?

ASIA VEGAN MICE is not your ordinary food fair—it’s an international event designed for Meetings, Incentives, Conferences, and Exhibitions (MICE), where vegan leaders from across Asia unite to shape the future of the plant-based market.

This will be the first event of its kind in Japan, and it’s all about collaboration, education, and creating meaningful impact through plant-based innovation.

What to Expect at ASIA VEGAN MICE 2025

ASIA VEGAN AWARDS 2025

From hundreds of nominations, 100 individuals, groups, and companies from across Asia will be shortlisted for their outstanding vegan activities in 2025. The winners will be announced live during the awards ceremony. Expect a night of celebration and inspiration!

Exhibition by Asian Vegan Businesses

Explore a vibrant exhibition and market featuring vegan enterprises from across Asia:

  • Friday: B2B-focused for business buyers and traders

  • Saturday & Sunday: Open to the public for hands-on shopping, tasting, and discovery

International Vegan Conference

Industry leaders, activists, and entrepreneurs will take the stage to discuss the latest trends, challenges, and opportunities in the Asian vegan market.

Plant-Based Market

Expect a wide range of vegan products—from gourmet food to sustainable goods. Come curious and leave inspired (and well-fed)!

Evening Social Gatherings

From September 25 to 27, evening dinners will be held for participants from across Asia to connect and collaborate in a relaxed and friendly atmosphere. These networking events will be golden opportunities to build new bridges and share ideas over good plant-based food.

Event Details

Dates:
Friday to Sunday, September 26–28, 2025

Time:
10:00 to 17:00

Location:
Plant-Based Area, Good Life Fair 2025
Tokyo Big Sight West Halls,
3-11-1 Ariake, Koto City, Tokyo 135-0063

Official Website
Instagram — @asia_vegan_mice

Why You Should Be There

Whether you’re a business professional, vegan brand, foodie, content creator, or someone curious about the plant-based movement—this event is for you. It’s a space for innovation, inspiration, and real change. Be part of the movement that’s transforming the future of food across Asia.