This post is also available in: 日本語 Indonesia

Niitaka Co., Ltd. (Headquarters: Osaka, CEO: Daisuke Nojiri) will release in Japan “Fitbar” produced by KALBE in INDONESIA.

Niitaka Co., Ltd. has acquired the sales rights in Japan and will start selling in Japan from August 2023. “Fitbar” is a healthy cereal bar released in 2012 by KALBE in Indonesia. Currently, the popular brand “Fitbar”, which is sold in six countries, mainly in Asia, will finally be released in Japan.

Indonesia’s KALBE, which sells “Fitbar” is Southeast Asia’s largest pharmaceutical company that manufactures and sells pharmaceuticals, health foods, and supplements in 43 countries around the world.


・Cholesterol zero
・Trans fat zero
・Halal-certified by MUI (BPJPH)
・Crunchy texture with plenty of oat quinoa
・Snacks you can eat when you are hungry, or even those who are concerned about calories can eat casually


Product name
FITBAR (Choco Delight)
Release Date
2 August 2023 for Japanese and English package
Available on
Japanese package (URL:
English package (URL:
Official Instagram
Product inquiry
Niitaka Co., Ltd. (Management Strategy Department)