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Interviews with Exhibitors at Multicultural EXPO 2019

We will report what is going on at the front line of countermeasures for the 2020 issue through the interviews with exhibitors at Multicultural EXPO 2019 held in Asakusa in November 2019.

Corporate intelligence
Company name S&B Foods, Inc.
Company overview Manufacturing and sales of spices, curry, etc
Head office location 18-6 Nihonbashikabutocho, Chuo-ku, Tokyo
Contact person Fukuda Atsushi (Sales dept, business planning unit)
TEL 03-3558-6252
Message / benefits to buyers and visitors We have various of products from animal-free curry roux, retort foods both for business-purpose and individual, allergen-free flakes (curry, white), to halal certified spices in small bag (wasabi, shichimi (Japanese spices), pepper, Japanese yam). We are looking forward to welcome you at the exhibition!

①Please tell us something about your company and products.

A century past after we started the manufacturing of the first curry powder in Japan. We are the top manufacturer of spices and herbs, curry, muslim friendly products in Japan. Please feel free to discuss with us!

②Why you started to venture into the food diversities?

The significant expansion of inbound market as well as the diversification of foods, additionally, with the growing needs of halal/muslim friendly menus that Muslims can enjoy with peace of mind, we offer halal-certified small bag products ((wasabi, shichimi (Japanese spices), pepper, Japanese yam) as well as muslim friendly products with disclosure the products ingredients. We consider further product policies in order to respond to further expansion of the inbound market triggered by the Tokyo Olympics.

③What is the best way to enjoy your products?

Enjoy the original curry menu just by adding toppings you like into the curry (solid roux, retort curry sauce). If you do not have time to cook, you can serve the “18 kinds of vegetable curry (without animal ingredients)” just the wait it is and enjoy it instantly.

④What are your expectations for exhibiting at the Multicultural Expo 2019?

We are looking forward to expanding sales channels of each product, and to gather information for further product policy and development.

⑤Where to purchase your products?

Wholesaler of business-purpose products, wholesaler of business-purpose ingredient, or through website below.
Rakuten e-S&B booth
e-S&B booth Yahoo!

On Multicultural EXPO 2019

By reinterpreting HALAL EXPO JAPAN, “Multicultural EXPO 2019 – Tomorrow of Japan – ” will come back to Asakusa for the first time in two years as an EXPO in which we can think about “eating, experiencing, and living” necessary for Japan to get ready for 2020 together with people from all over the world and learn what to do about not only foreign tourists visiting Japan but also immigrant foreigners.

Host: Multicultural EXPO 2019 Executive Committee
Dates: 10:00 – 17:00 on November 13 (Wed) and 14 (Thu)
Venue: Tokyo Metropolitan Industrial Trade Center Taito-Kan
Exhibitors: Halal-related business operators, vege and vegan-related business operators, local governments, regional revitalization organizations, and others.

※For any inquiries about taking part in the event and the EXPO itself, please visit our website.