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Spreading Smiles on Tables Worldwide with Japan’s Versatile UMAMI Sauce

In an exciting culinary venture, Downtown’s iconic figure, Matsumoto Hitoshi is set to launch his first-ever food project. The project introduces “Macchan UMAMI rich sauce,” a versatile condiment that caters not only to the carnivores but also to the vegan community.

Macchan UMAMI Rich Sauce; A Sauce for the World’s Tables

On September 1, 2023, Yoshimoto Kogyo Co., Ltd. unveiled “Macchan UMAMI rich sauce” during the BS Yoshimoto program, ‘お茶とおっさん’ (‘Tea and Old Men’). This versatile UMAMI sauce will be available for pre-order on September 8, 2023, coinciding with Matsumoto Hitoshi’s 60th birthday, exclusively through the domestic online shop, Tamachan Shop. Notably, this product is crafted from ingredients that comply with export regulations worldwide and is entirely free of animal-based ingredients, making it vegan-friendly.

Product Description

“Macchan UMAMI rich sauce” is poised to become the third most beloved sauce worldwide, alongside mayonnaise and ketchup. With a deep commitment to quality, it boasts the following characteristics:

  1. Based on the world’s most beloved vegetable, the onion.
  2. Utilizes domestically sourced ingredients, making it an ‘All Japan’ sauce.
  3. Offers a simple yet harmonious flavor profile akin to mayonnaise and ketchup.
  4. Celebrates Japan’s unique UMAMI taste.
  5. Versatile, pairing perfectly with meat, seafood, or vegetables.
  6. Possesses viscosity comparable to mayonnaise and ketchup.
  7. Utilizes ingredients compliant with export regulations worldwide, making it an excellent choice for animal-free diets, recommended for vegans and vegetarians.


Sautéed onions (domestically produced), soy sauce, sugars (sugar, high fructose corn syrup), onion extract, brewed vinegar, onion powder, kelp extract, shiitake mushroom powder, table salt/sorbitol, thickener (processed starch, xanthan gum), processed starch, antioxidant (V.C), (contains wheat and soy in some parts).

Don’t miss out on the chance to pre-order this extraordinary vegan-friendly UMAMI sauce!